Everything you need before your first dial.
Eight chapters, about twenty minutes. Read it once, call Ray, then come back to the chapter that cost you.
Who we are
Weblux is a Louisiana consultancy for owner-run businesses: law firms, accounting practices, clinics, contractors and the trades, shops, salons and restaurants. We find what's costing an owner time and money, explain the fix in plain English, and build it. Websites, getting found on Google, ads, software and strategy.
The office is at LSU Innovation Park, 8000 Innovation Park Drive in Baton Rouge. Meetings there are by appointment only. There's no sign and no front desk, so never tell an owner to stop by.
No client work is public yet. If an owner asks who we've done this for, you don't make anybody up. The closer walks them through the Examples on weblux.co, which are demonstration builds with real prices.
The card is the price
Everything we sell is priced on weblux.co/pricing. Nothing hidden, nothing “it depends” until it's custom, and custom work gets one fixed price in writing before anything is built. You need to know the card so you know what the closer sells. You don't quote it on a cold call (chapter 6 says why).
The three packages
| Package | What's in it | Upfront | Then | You make (15%) |
|---|---|---|---|---|
| Start | Landing page and care plan | $500 | $25 a month | $75 |
| Get found | Full website, Google Business Profile, SEO, care plan | $3,000 | $225 a month | $450 |
| Run on it | Website redesign, client and admin portals, Rootstock Full, Google Business Profile and SEO, care plan | $7,000 | $624 a month | $1,050 |
The rest of the card
- Landing page $600 on its own. Full website $2,500. Shop or e-commerce site $3,500.
- Custom client portal $3,000 to $5,000, fixed inside that range before the build.
- Google Business Profile $400 setup, then $100 a month. SEO $500 setup, then $100 a month.
- Google Ads or Meta Ads $500 setup, then $100 a month, with ad spend paid to the platform on top.
- Rootstock software: Starter $99 a month, Growth $199, Full $399.
- Strategy consulting $350 an hour.
- Automations, AI and integrations are not on the card. They get scoped with the owner and one fixed price before the build.
Who you call
Owner-run businesses, Louisiana first. Contractors, plumbers and HVAC, electricians, home services, law offices, medical and dental practices, therapists, chiropractors, vets, restaurants and bars, salons and barbershops, day spas, childcare. You work a list by industry, and every lead tells you what we found before you dial.
- A: listed somewhere, no website found. The easiest conversation you'll have.
- B: has a site, and it's hurting them.
- C: has a decent site. Talk about getting found and the phone, not the site.
- D: we don't know yet. Ask.
Leads come from public registers: parish and city occupational licences, registered business lists and the national provider registry. Nothing is bought.
When they ask where you got their number“You're on the public licence list for the parish. Nothing bought. If you'd rather I take you off, I'll do it right now.” And if they say yes, you do it right now.
15 minutes. That's the whole sale.
You are not selling a website on the phone. You are selling 15 minutes with Artem. It's a small ask, which is exactly why owners say yes to it. Here's the play.
1. Open
Say it like this“Hey, is this Ray? Ray, this is Jordan with Weblux, we're over in Baton Rouge. I know I'm calling out of the blue. Can you give me thirty seconds, and then tell me to get lost if it's not for you?”
No owner on the line? Ask who looks after the website and the phones, and when to call back. You don't pitch the front desk.
2. Give one real reason
Say it like this“I went looking for Thibodeaux Roofing online and couldn't turn up a website. Is that right, or am I looking in the wrong place?”
One thing you actually found, then a question. Never a claim. Read it off the lead card; don't improvise faults.
3. Dig
This is where calls are won. Ask how work comes in. Ask what happens to calls when they're on a roof or with a patient. Ask what happened the last time somebody searched for what they do. Then shut up and listen, because the owner is about to hand you the reason they need us.
4. Say what we do, in their money
Say it like this“We make sure when somebody in Prairieville searches for a roofer after a storm, it's your name and your photos that come up, and the call lands on your phone with their name and number.”
5. Ask
Say it like this“I'm not going to try and sell you anything on the phone. All I want is 15 minutes with Artem. He'll show you what we'd do for you, and if you hate it, that's the end of it. Is Thursday morning any good, or is later in the week easier?”
Two options, both specific. Then stop talking. Whoever speaks next has to deal with the silence, and it shouldn't be you.
Voicemail
Under 15 seconds“Ray, Jordan with Weblux in Baton Rouge. I couldn't find Thibodeaux Roofing online and I've got an idea about that. Call me back at [your number]. That's [your number].”
Seven in ten dials hit voicemail. A tight one gets callbacks.
When they push back
An objection isn't a no. It's an owner telling you what to talk about next. Acknowledge it, answer it, ask again.
“How much is it?”
Don't make up a number. “Everything we do is priced on our website, nothing hidden. What you'd need depends on your business, and that's exactly what the 15 minutes is for.” Then ask for the time.
“Not interested.”
“Fair enough.” One question: “Have you got it covered, or did somebody burn you before?” If it's still no, thank them and leave them alone.
“Just email me something.”
Agree, confirm the address, then: “I'll send it. And so it doesn't sit in your inbox, can we put 15 minutes on Thursday or Friday to go over it?”
“All our work comes from word of mouth.”
“That's the best kind. But word of mouth still ends with somebody typing your name into a phone. We catch the ones who look you up and can't find you.”
“We already have a website.”
Ask for the address. If you couldn't find it, neither can their customers, and that's the conversation.
“My nephew does that.” / “Somebody’s already on it.”
Don't knock the nephew. “Good. What's live right now?” If the answer is nothing, the blank page is the problem, not the nephew.
“Facebook is enough.”
“Facebook's good for the people who already know you. The ones searching Google after a storm don't, and they call whoever shows up first.”
“Is that HIPAA compliant?”
No compliance answers on a cold call. “That's the right question, and it's exactly what the meeting covers: where data sits, who sees it and what we sign.”
“We’re too big for this.”
“We build custom too, and there's strategy consulting by the hour if you want a second set of eyes on the whole operation.”
Floor rules
These aren't suggestions. Most of them come from Louisiana and federal telemarketing rules, and breaking them can cost the company real money and you your seat.
Promise anything free: no “free mockup”, no “free extras”, no freebie add-ons, no discounts, no “normally $X, today $Y”. In Louisiana those words can turn a simple call into a regulated telephone sale.
Quote a price, send a contract or a payment link, or promise a delivery date on the phone. The call books a meeting. That's it. If they ask what it costs: “Everything we do is priced on our website, nothing hidden. What you'd actually need is what the 15 minutes is for.”
Guarantee results. No “page one on Google”, no “you'll get more jobs”. Nobody can promise that, and owners know it.
Every call
- Calls go out Monday to Saturday, 8am to 8pm, the owner's time. Never Sundays, legal holidays, or during a declared emergency.
- Say your name, “Weblux” and a callback number right at the start, and again at the end.
- Dial by hand. No autodialers, no recorded messages, no voicemail drops.
- “Don't call me again” means you mark it Do Not Call in the CRM before you hang up. It never gets dialed again.
- If you reach somebody's personal cell, ask for the office line and stop there. No pitch to a cell without their say-so.
- If a call is being recorded, you tell them before anything else and ask if that's okay. If they say no, it isn't recorded.
- No texting leads unless you've been told texting is cleared.
The money
In training: $100 for every 5 demos you book. Once you're hired: 15% of every deal your demos close.
- A Start deal ($500 upfront) puts $75 in your pocket.
- A Get found deal ($3,000 upfront) puts $450 in your pocket.
- A Run on it deal ($7,000 upfront) puts $1,050 in your pocket.
- Five Get found closes in a month is $2,250.
The exact terms, when commission is earned and when it's paid, are in the written pay plan you sign when you're hired. If this page and the plan ever disagree, the plan wins.
Your shift
- You work out of the CRM at crm.weblux.co. Your list for the day is your daily 100, sorted by industry.
- Every dial gets logged: connected, gatekeeper, voicemail, no answer, bad number, or asked not to be called.
- A booked demo gets logged with the time, so Artem walks in ready.
- The board ranks demos first, then conversations, then dials. Effort shows up. Results show up bigger.
- Before your first real dial, beat Ray here. If you can book him, you can book a real owner.